Vonage has announced a new strategic partnership with Etisalat Digital, with the pairing to drive personalised customer experiences through customisable communications APIs (Application Programming Interface).
The partnership aims to boost CX in healthcare, retail, e-commerce, transportation, automotive, education and government sectors through the Vonage Communications Platform.
The platform brings both power and flexibility to businesses through the integration of multiple channels − into their applications, products, and workflows to enhance employee productivity and customer engagement at scale.
Salvador Anglada, Group Chief Business Officer, Etisalat, said: “Etisalat Digital has always been in the forefront of bringing the best global practices to the region through advanced solutions and partnering with industry-leading players.
“We are proud to be a Vonage strategic partner and offer our UAE customers access to the Vonage Communications Platform to enable them to enhance business productivity and customer engagement.”
Guillaume Calot, Global Vice President, API Partners at Vonage, added: "The pandemic has led to a significant change in how business is done and accelerated digital transformation for organisations around the globe.