Twilio has extended its relationship with AWS to advance its predictive AI capabilities.
Announced at the AWS Summit in New York, the extended partnership bolsters the value proposition of Twilio CustomerAI – a generative AI solution launched last month.
The solution extracts data from a customer’s conversations with sales, service, and marketing teams via large language models (LLMs).
That data – which may include intent, sentiment, and qualitative insights – then filters into the customer’s Golden Profile in Segment, Twilio’s customer data platform (CDP).
With all that data inside those Golden Profiles, end-users can now apply Amazon SageMaker to further their understanding of customers.
SageMaker offers machine-learning-powered tools, which Twilio customers can now access out-of-the-box, thanks to the strengthened partnership.
Those tools will sweep through profile data and anticipate customer actions, supporting proactive customer retention campaigns and initiatives to spotlight VIP customers.
By surfacing more customer insights, Twilio aims to promote the close relationships many customers have with local businesses on a digital scale.
Alex Millet, Senior Director of Product at Twilio, doubles down on this point. "It’s clear to me that Twilio has the strongest dataset of customer engagement interactions and the platform to make this happen," he said.
We believe our tools will change the way marketers, contact centers, developers, and data teams deliver these world-class customer experiences.
In maintaining its AWS partnership and leveraging its predictive AI, Twilio will continue building out its native features and APIs.
