Twilio has extended its Linked Audiences feature - from Twilio Segment - so it's available for Amazon Redshift users.
As such, mutual customers may merge their data and layer over an "easy-to-use audience builder", so brands can segment audiences directly from Amazon Redshift.
From there, they may activate their marketing tools without relying as heavily on data teams.
The feature is now available in beta from Amazon Redshift.
Those that leverage it may better connect customer profiles and "grow personalization at scale."
Sharing more, Thomas Wyatt, President of Twilio Segment, detailed some of the additional features that the integration will deliver to customers:
"This builds on our existing Segment and AWS product integrations and enables data teams the ability to link Segment unified profiles to critical business entity data that lives in the Redshift warehouse.
Our data graph provides technical marketers with a rich view of the customer that can be used to send dynamic audience payloads that power impactful personalized campaigns in downstream systems.
So, let’s take a closer look at Twilio’s Linked Audiences innovation.
Linked Audiences: A Closer Look
Linked Audiences allows both B2B and B2C marketers to seamlessly access merged warehouse and CDP data without the need for SQL coding.
In doing so, the vendor believes users can enable deeper insights into customer interactions for more personalized targeting and enhanced ROI.
The tool also offers a user-friendly, code-free interface for querying and segmenting data directly from warehouses, streamlining workflows, and reducing technical barriers.
This approach empowers marketers to quickly create, refine, and deploy audience lists, supporting faster, data-driven decision-making.
