Twilio today announced the launch of Twilio Live, a new cloud-based platform that allows businesses to embed live, interactive audio and video streaming solutions within applications.
With Twilio Live, businesses can create live conferences within their apps that could do more than just present educational videos but also set up question-and-answer sessions for employees and users where interaction with customers could be used to open communication.
Hakim Mehmood, general manager of voice and video at Twilio, said: “The rise of virtual experiences and the popularity of platforms like Clubhouse and TikTok have signalled that the next big channel for customer engagement is live audio and video streaming.
With Twilio Live, businesses can create live conferences within their apps that could do more than just present educational videos but also set up question-and-answer sessions for employees and users where interaction with customers could be used to open communication.
Mehmood added: “Twilio Live gives businesses the building blocks they need to create personalised experiences for their communities and interact with millions of customers in a fresh and exciting way.”
The platform provides Twilio’s infrastructure for low-latency video and audio streaming at large scale that can be custom fit for specific brands and businesses. That’s because it can be embedded, skinned and adapted to whatever app that it’s placed into.