Twilio announced the launch of Twilio Engage, a growth automation platform that helps marketers deliver exceptional omnichannel campaigns that meet the needs of the digital era. The announcement was made at the company's Signal '21 conference.
Twilio Engage is a growth automation platform built on real-time, dynamically changing first-party customer data that allows marketers to quickly build and scale hyper-personalised omnichannel campaigns from start to finish.
Peter Reinhardt, CEO of Twilio Segment, said: “We believe Twilio Engage is going to disrupt marketing and customer engagement.” “Until today, no single platform has made it possible to power personalized interactions across the entire customer journey. For years, marketers have been locked into one-size-fits-all marketing suites built for an entirely different era. Twilio Engage delivers true end-to-end customer engagement by giving businesses the best customer data, powerful messaging capabilities, and unlimited API extensibility. This is what it takes to deliver truly satisfying customer experiences and improve acquisition, conversion, and retention.”
Kathryn Murphy, GM of Twilio Engage, said: “In theory, existing marketing tools should empower brands to launch unique campaigns, but the truth is that they weren’t built to capture the billions of customer signals that exist today.”
“Teams of data scientists can help interpret these signals, but that is complex and time consuming - a costly ‘data tax’. Twilio Engage is simply a better way to build the best customer experiences and relationships.”
Twilio Engage enables marketers to:
- Know their customers and accelerate campaign delivery
- Personalise every interaction
- Use any combinations of tools, data integration, and analytics
- Reach every customer, every time
- Monitor every campaign in one place
Jeff Lawson, CEO and co-founder of Twilio, said: “In today’s digital world, the most innovative companies are able to use their data to deliver exceptional, personalized customer engagement. That should be something that’s achievable for every brand, not just the biggest tech companies.”