Twilio has announced several new updates to its Customer Engagement Platform (CEP), which aims to offer brands a single platform for driving superior, data-driven decision-making.
The new enhancements will support companies in creating proactive, personalized CX strategies that appeal to increasingly discerning clients, at a time of economic upheaval.
Enhancing Customer Experiences with Twilio
The first new functionality introduced by Twilio for the “CEP”, is the Verify Silent Network Authentication system.
By partnering with more than 56 mobile operators across 30 countries, Twilio customers can now harness the solution to automatically verify a phone number and device, without the need for extra PIN codes and authentication.
Brands like Gojek have leveraged the technology to reduce customer log-in times from an average of 20 seconds to five seconds, while removing distracting and frustrating authentication requirements.
Moreover, with the “SNA” solution, companies can rapidly onboard new clients and customers, without compromising on security and privacy.
Elsewhere, the introduction of Twilio Engage has enhanced the marketing capabilities of companies striving to build meaningful relationships with consumers.
Introducing the technology, Kathryn Murphy, VP of Product at Twilio, said:
“Twilio Engage is built ‘data up’ on a native CDP with native channels, so personalized experiences can be informed by consented, first-party data and powered by one platform.”
Indeed, the Engage solution pulls the power of a native CDP (Customer Data Platform) together with omnichannel communications.
In doing so, it provides a complete view of each customer, complete with rich, real-time profiles.
The solution – which is now generally available - has already helped companies like Discovery Education and Harry Rosen to deliver data-driven and personalized experiences.
