Excellent customer experiences have always been a crucial component of running a successful travel and hospitality company. Since the pandemic emerged and companies in this industry have begun facing new challenges, companies have begun to demand more from CX vendors.
While there are many CX cloud vendors offering everything from digital contact centres to state-of-the-art helpdesks, some are more specially suited to the travel and hospitality sector than others. Today, we’re going to be looking at some of the most noteworthy leaders in this space to help you begin your search for a suitable CX investment.
Here are some of the top CX vendors majoring in travel and hospitality for 2022.
AWS (Amazon Web Services)
Amazon Web Services (AWS) represents one of the biggest cloud technology providers in the world. More than just a solution for cloud computing, AWS also provides comprehensive lists of cloud-based contact centres and UC tools. The AWS environment also specially caters to several industries, ranging from travel and hospitality to health and financial services.
Some of the world’s leading travel and hospitality companies are already building their unique customer experiences with AWS. The AWS brand supports names like Booking.com, Airbnb, and even Hyatt hotels. With an ultra-flexible and easy-to-use CX environment, Amazon can appeal to all kinds of growing companies.
Salesforce
One of the world’s leading CRM software providers, Salesforce helps travel and hospitality companies to develop stronger relationships with their audience. The dedicated travel and hospitality team from Salesforce can help business leaders to create transformative experiences for their target audience. If you need help making the most of your technology, you can simply contact the Salesforce team and get step-by-step guidance.
Salesforce offers hospitality companies one of the most comprehensive customer relationship management and sales tracking solutions. What’s more, the technology is scalable to suit businesses of any size.
Freshdesk
Ranked a “visionary” by the Gartner 2021 Magic Quadrant for CRM and Customer Engagement, Freshdesk is a market leader in making guests feel special. The comprehensive customer service platform is suitable for businesses in all industries, including the travel and hospitality sectors. Customers can access everything from omnichannel conversations to increased loyalty opportunities with contextual engagement.
The Freshdesk ecosystem is also part of the Freshworks marketplace, where you can access a broader range of tools for things like collaboration, chat, and even appointment booking.
Front
Designed to give clients unforgettable experiences in travel and hospitality, Front is an effective tool for customer engagement and service management. You can combine all of your communication into a single team inbox, so staff members in remote locations can work together on customer problems. There is the option to instantly triage messages and assign them to specific staff members, while you can collect positive reviews and testimonials.
Popular among brands like Travel Leaders, Anywhere, and Airbnb, Front is ideal for companies looking for an agile and scalable way to update their customer service strategy. You also get access to a comprehensive selection of collaboration tools so your employees can stay connected and aligned when dealing with customer queries.
Content Guru
Content Guru provides travel and hospitality brands with an all-in-one omnichannel customer service environment. Content Guru puts flexibility and scalability first for its audience, ensuring global brands and growing hospitality companies can continue to offer consistent experiences anywhere.

