The automotive industry has long relied on delivering exceptional customer service to outshine the competition. When customers interact with automotive brands, they’re not just looking for access to the latest vehicle models, they’re searching for a reliable, trustworthy support network.
As the automotive industry continues to evolve, with new features emerging in cars, and purchasing processes growing increasingly digitised, brands need to act fast to keep up. Leveraging the best possible CX tools, capable of offering everything from omnichannel customer support to CRM insights and sales guidance is crucial.
Fortunately, there are plenty of leaders in the CX landscape available to help. These brands are helping businesses to transform their marketing, sales, and service strategies, with a focus on building better customer service. Here are just some of the vendors automotive companies should be watching in 2022.
Clutch
A company committed to helping brands grow more “data-driven”, Clutch allows automotive brands to place their customers at the heart of everything they do. This comprehensive customer data and marketing platform simplifies the process of identifying your customers across all channels and marketing touchpoints. This is particularly important now vehicle customers are managing more of their transactions online.
Clutch provides automotive brands with access to complete customer data, so they can deliver targeted sales and marketing campaigns, and accelerate loyalty. There are even tools in the ecosystem intended to help encourage repeat sales and interactions.
Talkdesk
One of the leaders in voice-of-the-customer products and intelligent insights for the contact centre environment, Talkdesk can help automotive brands update the way they interact with consumers. Talkdesk empowers companies with a powerful omnichannel environment for customer service. You can build automated bots and IVR systems to help streamline requests and calls.
The Talkdesk environment even comes with access to AI-powered tools, to ensure automotive brands can learn more about their customers, and what it takes to deliver phenomenal service. Talkdesk has an ever-evolving selection of products and services on offer for all kinds of brands, including those in the automotive space.
SugarCRM
SugarCRM is one of the top-performing brands in the Customer Relationship Management world today. With an easy-to-use ecosystem for any business, the CRM environment makes it easier to align your insights into your audience, and collect useful information. The powerful environment can integrate with your existing sales and marketing tools too.
SugarCRM is committed to helping every business build the perfect environment for customer service, with a scalable and flexible landscape. You can even use the available technology to automate more of the customer service strategy, taking more of the busy work away from your valuable team members.
Salesforce
One of the best-known and most popular CRM providers in the world, Salesforce offers a huge variety of tools for automotive brands. The cloud-based solution can help business leaders to better-align their teams around powerful customer insights and journey mapping. Salesforce technology also comes with valuable AI-driven insights, so you can learn more about your audience.
End-to-end innovations in the Salesforce environment help with everything from tracking partner conversations, to implementing better strategies for sales and service. You can track all conversations from a single environment, and close more deals with tools specially designed to accelerate growth. Plus, there’s tons of support available from the Salesforce team.
Content Guru
Ideal for companies looking to improve their contact centre strategy in the automotive landscape, Content Guru delivers intelligent and flexible technology. The flexible “storm” cloud contact centre is an excellent choice for business leaders who want to make their companies more adaptable in an unpredictable industry.