Experiential marketing company TideSmart has announced a partnership with AI firm Reveal, a provider of a face-to-face analytics solution.
Reveal’s enterprise analytics solution F2F.AI records face-to-face interactions between customers and employees to enable intelligence and information on factors such as sentiment, compliance and bias management.
Yaniv Shmuel, CEO and Reveal's founder, said: "TideSmart's grasp on the importance of face-to-face engagement between customers and companies sets them apart in their approach to customer experience analytics. Because Reveal embodies their philosophy in our technology and we share the same vision, our cooperation is highly strategic. TideSmart's initial projects using F2F.AI are very creative and will produce immediate results for their customers and our partnership."
Leveraging natural language processing and machine learning, the solution seeks to replicate in real life technologies frequently used in the contact centre and online interaction spaces. Recordings are analysed to identify correlations between sentiment, service and customer satisfaction, with captured transactions uploaded to the cloud for real-time insights.
