About the Company
Thryv has been around in one form or another for 130+ years, they're a software solutions company that caters to small and mid-sized businesses dedicatedly. In its over three decades of existence, Thryv has graduated from standalone software solutions and advisory services to an end-to0end customer experience platform that helps you market, sell, and optimise service and simplify small business operations. The company caters to over 40,000 local businesses in the US and is publicly traded on NASDAQ.
In 2021, Thryv has been enjoying an excellent run of growth with a 40% gain in share prices. This is following the company’s CEO and President Joe Walsh buying 200,000 shares in the company, confident in the growth of Thryv over the upcoming quarters.
So, how does Thryv streamline business and CX management for SMBs? Does it make sense to opt for a 360-degree solution instead of best-of-breed CRM, marketing automation, payment tools, etc.? Let us review the features in more detail.
Inside Thryv
Thryv’s capabilities cover almost the entire ambit of your business operations. You can build your online presence, you can store and share documents, you can automate communications, you can create staffing calendars, and you can even accept payments using Thryv. Here is a breakdown of these capabilities.
Customer relationship management (CRM)
Thryv includes a built-in secure CRM to consolidate all your customer information, generate insights, and interact with your buyers. It can also enrich data records using public social media.
Payments and ThryvPay
The payments capability is meant for smaller payments, integrating with Google Pay, PayPal, Stripe, and other major providers. You can share auto-updated estimates, ask for payments in advance, and even set up an instalment plan using the ThryvPay service. ThryvPay is meant for larger payments and caps processing fees at $9 per transaction.
Communicating with customers
Thryv consolidates omnichannel communications from text, web, and email. You can set reminders for follow-ups and even enable read receipts for complete transparency.
Staffing schedules and appointments
Thryv’s calendar lets you create schedules for the workforce and decide when they should be attending to customers and clients. This synchronises with the customer appointment portal, which can be monetised by setting up recurring appointments for things like online classes and events.
Online reputation management
Thryv instantly scans Google, Yelp, and Facebook reviews to generate a reputation score. You can ask for reviews using pre-built templates and conduct drill-down analysis against the competition.

