the voice of customer experience technology
Front page
Interview23 Aug 2023 · 1 min read

The World Wildlife Fund Shares Its Contact Center Transformation Story

Watch on YouTube. CX Today's Charlie Mitchell hosts Stuart Macpherson-Woods, Support Operations Manager at the World Wildlife Fund (WWF). We discuss the WWF'...

Watch on YouTube.

CX Today's Charlie Mitchell hosts Stuart Macpherson-Woods, Support Operations Manager at the World Wildlife Fund (WWF).

We discuss the WWF's CCaaS implementation, considering:

  • Why did the WWF decide it was time to commit to a contact center transformation?
  • What did it look for in a contact center partner?
  • What lessons from this journey to select a CCaaS provider (in this case Content Guru), would the WWF share with other businesses?
  • How will the will enable the WWF to improve supporter experience?

To learn more about the WWF's efforts to protect endangered species, visit their website, World Wildlife Fund.

Thanks for watching. If you'd like more like this, don't forget to SUBSCRIBE to our channel.

You can also join in the conversation on our Twitter and LinkedIn pages.

rate this story
helps rank stories across uc today
The discussion0 takes · attributed & checked

Does this reflect your experience?

opening the room…
Read nextordered by techtelligence · every pick explained
matches this topic

The CRM Trap: Why Most Contact Centers Are Paying for Integrations That Don't Actually Work

13 Aug 2026
matches this topicFive Costly Mistakes Enterprises Make When Replacing a Legacy Contact Center Platform10 Aug 2026matches this topicEnterprises Still Running On Outdated Platforms Face Risks They Can No Longer Afford To Ignore3 Aug 2026