The Women in CX UnConference on 17th-18th October 2024 at Ericsson HQ in Dallas is not your typical conference.
Designed to foster real connections, meaningful discussions, and actionable insights, the UnConference breaks away from traditional formats.
Attendees get the chance to set their own agendas, contributing to and shaping the sessions they attend.
It’s all about creating space for deep, authentic engagement with the topics that matter most in customer experience and related disciplines without the constraints of a traditional conference.
The event, with an overall theme of "Connecting Impact", will focus on key industry topics and challenges. But there’s much more that makes the event so special. For instance, attendees may also enjoy:
- Open-space sessions: Unlike typical conferences, participants can choose the sessions they want to attend, even during the event. Conversations evolve based on real-time needs, offering a collaborative experience where everyone contributes.
- Freedom to explore: With the ‘law of two feet,’ attendees can leave any session where they’re not learning or contributing, ensuring they spend their time where it matters most to them.
- Inclusive and supportive: Women get to show up as their authentic selves without the masks they might wear in the workplace. The event is designed for personal connection and professional growth in a space free of judgment or a rigid structure.
Eager to learn more about the event, CX Today caught up with Clare Muscutt, Founder and CEO of Women in CX, to learn more. Here’s what she had to say.
This is your first time hosting an event of any kind in America. What brings you across the pond?
We’re bringing Women in CX in-person events to America because our members in the US have been calling for it to happen.
Since we launched on International Women’s Day in 2021, we’ve always prided ourselves on listening closely to our community, and now, being in a position to expand, it is a joy to be able to respond to this request.
Our events are about providing the space for women to connect, collaborate, and co-create solutions to some of the biggest challenges in the CX industry.
Our community thrives on connection, and after seeing the incredible impact of our events in the UK and Europe, it felt like the perfect time to bring women together to experience the magic of WiCX state-side.
What sets the Women in CX UnConference apart from traditional conferences, and why did you choose this format?
Unlike traditional conferences, our format is a participant-oriented meeting where the attendees decide on the agenda, inform discussion topics, and get to shape their own experience by selecting conversations they feel called to take part in.
As opposed to theatre, UnConferencing is all about participation, empowerment, and community. We follow the principles of Open Space, which includes ‘The Law of Two Feet’, meaning if someone isn’t learning or contributing, they can move to another session or even start their own conversation—making sure everyone’s time is spent in the way that benefits them the most.
We also embrace the idea of encouraging attendees to move between groups, cross-pollinating ideas, and sparking new connections.
It’s different from sitting down and listening all day, and the experience of attendees contributing means we all experience growth as a result.
Can you describe the balance between structured and flexible learning at the event and how attendees can tailor the experience to their own needs?
The balance lies in the freedom we offer within the structure of Open Space.
While we have key topics and challenges that serve as a foundation for discussion, how attendees engage with these is entirely up to them. They can choose from facilitated conversations, expert drop-in clinics, or start spontaneous discussions themselves.
The flexibility empowers everyone to tailor their experience based on their own interests and needs.