FeatureCRM & Data3 Feb 2022 · 7 min read

The Top CRM Providers for 2022

The top CRM providers are paving the way towards a future where customer experience always comes first. With the right Customer Relationship Management tool,...

Rebekah Brace

The top CRM providers are paving the way towards a future where customer experience always comes first. With the right Customer Relationship Management tool, companies can get ahead of the competition when providing their clients with a higher level of service, sales, and support.

Currently, the CRM market is experiencing phenomenal growth, set to reach a value of around $96.39 billion by 2027, and growing at a rate of 11.1%. While Salesforce, one of the biggest CRM providers around, holds around 19.5% of the market share today, there is no shortage of alternative options out there.

If you’re looking for the best CRM solution to spend your money on in 2022, there are various great options to choose from. Here are the top CRM providers we recommend checking out this year.

Salesforce

The biggest CRM provider in the world right now, Salesforce is brimming with excellent tools for companies looking to build better connections with their customers. This state-of-the-art ecosystem of sales, service, and support features ensures you can forge deeper relationships with your target audience, through everything from intelligent analytics to marketing tools.

More than just an environment for tracking sales opportunities, Salesforce has evolved to offer a complete ecosystem of tools over the years. The company also purchased Slack recently, to offer better backend collaboration options for the modern customer experience team.

Salesforce works seamlessly with a range of UCaaS and CCaaS tools, and it can integrate with everything from helpdesk technology, to dedicated customer success apps. Features include:

Sales tracking and insights
Marketing and segmentation
Commerce and sales analytics
Success planning
Integrations with leading CCaaS tools
Slack collaboration features

HubSpot CRM

HubSpot offers CRM functionality as part of the comprehensive HubSpot technology stack. Companies can purchase the exact tools they need, from Sales solutions to marketing and service features, by accessing one of the various HubSpot “Hubs”.

HubSpot CRM is one of the free tools offered by HubSpot, providing features like contact management, company, and deal tracking. It integrates with other CCaaS solutions, as well as the content management system, Operations, Sales, Service, or Marketing Hubs from HubSpot.

The free CRM functionality is just one of the tools you can get from HubSpot without a monthly price, alongside things like live chat, basic bots, email scheduling and ticketing. Features of HubSpot CRM include:

Task and activity tracking
Company profiles
Contact website activity
Contact management
Deal and lead management
Lead scoring

Microsoft Dynamics

Alongside offerings from HubSpot and Salesforce, Microsoft ranks as one of the top providers of CRM technology in the current marketplace. The Microsoft Dynamics CRM comes with access to a host of tools for aligning your sales, marketing, and service teams.

You can integrate Microsoft Dynamics with your contact centre and analytics tools and use the available technology to build better customer relationships. You’ll also be able to predict future sales, plan budgets, and support your teams through tools like Microsoft Teams.

Microsoft Dynamics gives users an end-to-end view of their customer journeys, providing a host of customisable dashboards with up-to-date business intelligence and easy integration into other software solutions. Features include:

Dedicated field service support
Customisable task and project assignments
Customer portals
End-to-end customer visibility
Business intelligence dashboards

Freshworks (Freshsales)

Now better-known as Freshsales, Freshworks CRM provides companies with all the tools they need to manage and improve customer conversations across multiple channels. Users can use the intuitive Freshsales ecosystem to increase conversions, create custom reports on business performance, identify and prioritize deals, and visualize the deals pipeline.

Surprisingly straightforward considering its vast feature set, Freshworks helps brands to get more out of their sales and marketing teams. You can even automate repetitive tasks, which is why Freshworks earned a place on the Gartner Magic Quadrant Report for salesforce automation. Features include:

AI-powered assistant guidance
Unified view of all contacts
Automated campaigns to streamline your team
Call and email access
Integrations with leading CCaaS tools

Zendesk

Zendesk is one of the most flexible and popular CRM solutions available today. If you’re looking for a customer service and support platform with exceptional ease of use, Zendesk has you covered. The solution aligns everything from excellent customer support and live chat to in-depth sales tools.

The Zendesk Sunshine platform is a particularly exciting innovation from the CRM landscape, which allows companies to build open and agile environments for CRM, sales, and service. You can even connect more than 1200 apps from the Zendesk marketplace to your platform, so everything your team needs to stay productive exists in the same place.

Zendesk offers features like:

Extensive integrations with leading tools
Excellent security and governance
End-to-end insights into the customer journey
Comprehensive communication options
Open and flexible environment

Zoho CRM

One of the top-rated CRM solutions according to customers, Zoho CRM promises companies an easy way to build better customer relationships. Currently, the technology powers more than a quarter of a million businesses in over 180 countries.

Through Zoho CRM, you can access an end-to-end platform for tracking customer profiles, following up on service requests, and connecting with clients wherever they are. There’s the option to set up real-time notifications when clients connect with your business, and in-depth reporting ensures you get the analytics you need to make the right business decisions.

Zoho’s CRM environment is updating all the time, with exciting new features like:

Automation to remove time-intensive, repetitive tasks
End-to-end customer profiles
Real-time and historical analytics
Integrations with leading CCaaS solutions
AI for faster sales strategies

Oracle CX

Oracle offers a highly flexible and scalable solution for customer relationship management. The state-of-the-art “Oracle CX” platform offers access to AI, intelligent bots, and customer data to help you better understand the paths your clients take to purchase and deliver a better quality of service as a result. Plus, everything is available on the cloud for your new hybrid workforce.

Oracle goes above and beyond to combine advanced customer relationship management features with easier functionality to drive user adoption. Business leaders can set up task lists for their team members and track the progress of leads and opportunities across various channels. You can even leverage specialist solutions specifically designed for certain verticals.

Some of the exciting features on offer from Oracle CX include:

Contextual intelligence and audience profiles
Marketing and advertising segmentation
Sale and lead tracking, measurement, and engagement
Industry-driven solutions for specific compliance demands
Field service management

SugarCRM

Another of the most highly rated CRM solutions for the modern customer experience landscape, SugarCRM provides companies with a clearer view of their customers, their pain points, and their unique needs. You can align your sales, marketing, and customer service team on the same platform and leverage in-depth reports to determine what matters most to your audience.

The reporting features of SugarCRM are excellent, allowing in-depth insights into your most promising prospects. You’ll also be able to offer your employees a more convenient experience, with an easy-to-use backend on any device. Features of SugarCRM include:

End-to-end customer profiles
In-depth reporting in real-time or historically
Automation options for repetitive tasks
On-site or SaaS hosting options
Cloud-based access for hybrid teams

SAP CRM

A market leader in technology and customer experience management, SAP’s CRM offering paves the way to more hyper-personalized experiences in the new age of customer service. With SAP, companies can build unique customer profiles from every connected data source across the enterprise.

You can engage your customers by acting on real-time insights and ensure you’re always delivering the right message at the right time, whether you’re offering service, support, or making a sale. The SAP environment integrates with a range of helpdesk, analytics, and CCaaS tools so that you can create an aligned experience for your hybrid customer service and sales agents too. Plus, you can even connect your SAP sales cloud to Microsoft Teams.

Promising a constant focus on the future of CRM, SAP features include:

Integrations with leading tools like Microsoft Teams
In-depth insights into customer data and journeys
Extensive reporting and analytics tools
Full workforce management support
Intuitive AI guidance

Pega CRM

Pega takes a unique approach to customer relationship management with an AI-enhanced CRM suite. The platform delivers a convenient way for enterprise companies to drive customer engagement across any channel throughout the entire customer journey. You can leverage sales automation tools to guide your selling professionals and engage customers with real-time personalized marketing.

For customer service, Pega offers a host of tools to ensure you can provide more contextual support and get to the source of a customer’s problem as quickly as possible. Pega CRM even has a handy AI decision hub, which allows users to infuse real-time data into every engagement opportunity. Features of Pega CRM include:

AI-enhanced customer decision hub
Extensive sales automation
Customer service personalization
Marketing and advertising tools
End-to-end customer profiles

Above, we’ve covered just a handful of the great CRM solutions on the market today. The question is, what will you be using to build your customer relationships?

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