Yumpingo has been selected by The Restaurant Group’s Leisure division, to drive optimal guest experiences throughout its Frankie and Benny’s, Chiquito, Coast to Coast, Est, Filling Station, and Firejacks brands.
After a successful pilot in April, TRG’s Leisure division progressed its partnership with Yumpingo across all of its 126 sites. The move has fortified the group’s position as leaders in hospitality and innovation by leveraging the untapped intelligence of brand performance to optimise the guest experience.
TRG’s Leisure division teams now receive over 2,000 live reviews per venue, per month, with Yumpingo’s proprietary one-minute review process. The review is easily incorporated into any in-store and digital customer journey to collect a greater volume of insights that accurately define how operations are performing against guest expectations.
Jon Knight, managing director of leisure and concessions business, said: “Yumpingo offers a solution to keep our frontline teams focused on the areas of improvement that will have the greatest impact. Receiving that level of insight with Yumpingo’s Smart Actions has already proven to drive action where it matters most.”