From global flagship conferences to senior leadership summits, the following events shape how contact centres and CX organisations evolve.
This list highlights the most influential, best-attended forums where omnichannel strategy, AI, and customer operations dominate the agenda.
So, without further ado, let's dive in.
Enterprise Connect
10–12 March 2026 | Las Vegas, Nevada, USA
Enterprise Connect has been running for over three decades and is widely regarded as the leading global event for enterprise communications, collaboration, and customer engagement. While not exclusively contact center focused, it has become a critical forum for contact center and CX leaders navigating cloud migration, AI-powered communications, and omnichannel strategy.
The event is aimed at senior IT, digital workplace, and CX leaders from large enterprises. It offers a strong mix of strategy, architecture, and real-world deployment insights that help bridge the gap between technology promise and operational reality.
For CX professionals managing complex transformation initiatives, Enterprise Connect delivers the technical depth needed to make informed decisions about infrastructure, vendor selection, and integration strategies.
Learn more about Enterprise Connect
Customer Contact Week (CCW)
21–23 January 2026 | Orlando, Florida, USA
22–25 June 2026 | Las Vegas, Nevada, USA
07–09 October 2026 | Nashville, Tennessee, USA
Customer Contact Week is often described as the world's largest and most influential contact center conference. Originating over 20 years ago, CCW has evolved alongside the industry. Today, it covers everything from call center optimization to digital, AI-driven, omnichannel customer experience.
It attracts thousands of attendees annually, including contact center executives, operations leaders, technology buyers, and analysts. The agenda blends strategic leadership content with practical operational sessions and a large, diverse technology exhibition.
CCW stands out for its scale and breadth. Whether you're exploring AI agent deployment, workforce management innovation, or customer journey orchestration, you'll find dedicated tracks and peer discussions that address your specific challenges.
Salesforce Agentforce World Tour
Various dates throughout 2026 | Multiple US cities
The Salesforce Agentforce World Tour is a long-running global roadshow series designed to bring Salesforce's latest service, AI, and automation innovations directly to regional audiences. Unlike large flagship conferences, these events are highly focused, practical, and locally relevant.
They are aimed at contact centre leaders, CRM owners, service transformation teams, and architects looking to understand how AI agents, Service Cloud, and automation can be applied in real operational environments rather than explored only at conceptual level.
For organisations already in the Salesforce ecosystem or considering it, the World Tour offers hands-on demonstrations, implementation case studies, and direct access to product teams. It's an efficient way to evaluate new capabilities without the overwhelming scale of Dreamforce.
Learn more about the Agentforce World Tour
Salesforce Dreamforce
15–17 September 2026 | San Francisco, California, USA
Dreamforce is Salesforce's flagship annual conference and one of the largest technology events in the world, first launched in 2003. While it spans sales, marketing, data, and platform innovation, service and contact center transformation have become increasingly central themes.
The event attracts a global audience of enterprise executives, CX leaders, developers, and partners. Dreamforce is particularly influential in shaping narratives around AI, digital labor, and the future role of human agents in customer experience.
For CX leaders, Dreamforce offers a glimpse into where Salesforce is directing its product roadmap and how AI agents will integrate with existing service operations. The scale can be overwhelming, but the strategic insights and networking opportunities are unmatched.
CCW Europe Summit
5–7 October 2026 | Amsterdam, Netherlands
CCW Europe Summit is the flagship European edition of the Customer Contact Week portfolio, designed specifically for senior CX and contact center leadership. Unlike expo-led formats, this event is intentionally curated and discussion-driven, with a strong emphasis on peer learning.
It focuses on strategic themes such as AI adoption, digital trust, customer journeys, and organisational change. The audience typically includes heads of customer operations, CX directors, and digital transformation leaders from large European enterprises.
What sets CCW Europe apart is its intimate format and focus on executive-level challenges. If you're navigating regulatory complexity, managing AI governance, or building business cases for transformation, the peer-to-peer discussions here offer real value.
Learn more about CCW Europe Summit
CCW UK Summit
October 2026 (TBC) | London, UK
The CCW UK Summit is a senior-level, invitation-led event tailored specifically to the UK contact center and CX market. Part of the wider CCW brand, it prioritizes depth of discussion over scale, with a strong focus on leadership challenges, regulation, trust, and AI governance.