SMS, also known as text, is one of the pioneers of instant messaging. Its origin dates back to the 1980s. However, it is still one of the most convenient and preferred channels of communication for many people.
SMS is the only communication channel that works almost everywhere in the world without installing an app. All you need is a mobile device and a SIM card, while a mobile number works as a unique identifier for every user.
That is why SMS is ideal for marketing. It allows businesses to send promotions, offers, and other information to the customers with almost 100% certainty that the recipient will read the message.
According to Gartner, SMS has an open rate of 98%, with 90% of SMSs being read in the first 3 minutes from the moment of receiving.
Another benefit of using SMS is the high level of attention that an SMS triggers as soon as it hits the user’s inbox.
We’ve all familiar with this scenario: a call during a meeting will most likely be declined, whereas a short vibration that indicates a text will be checked almost immediately.
To reduce costs, a single SMS is limited to 160 characters. This limit forces brands to use their words wisely, writing short and concise texts. This is precisely the kind of text that customers like to read and remember.
By inserting web links in the text that users can open immediately on their mobile phones, brands can direct people to websites and generate traffic.
How to Use SMS to Meet Your Marketing Needs?
The HORISEN Business Messenger is an all-in-one, feature-rich messaging platform that lets businesses leverage the original instant messaging channel.