Talkdesk, the global customer experience leader for customer-obsessed companies, announced two new additions to the company, John Bastin and James Ward to lead the company’s strategy and go-to-market sales efforts supporting government agencies.
As vice president of public sector industry strategy, Bastin will be overseeing the team responsible for addressing the challenges faced by government agencies in their journey to elevating the experience of increasingly well-informed and hyper-connected citizens. Bastin brings more than 20 years of public sector industry experience to the company, having previously lad strategy, product management, sales, and marketing for companies such as GRC Inc, HP Enterprises, and EDS.
James Ward has joined Talkdesk as vice president of regulated industries with responsibility for federal, state and local, education and utility go-to-market sales efforts. In his earlier experience, Ward successfully launched and scaled go-to-market teams for multiple cloud software companies, building and managing US public sector practices. His current team will be focussing on enabling organisations to provide personalized automation at scale, interaction with empathy and fostering customer trust.