Content recommendation provider Taboola has announced a partnership with mobile engagement and monetisation platform Sliide to become the latter's exclusive recommendation provider.
Sliide’s offering includes a suite of mobile services powered by the company’s Accessware personalisation technology. The suite includes news, search and rewards functions, and is distributed through carriers and device manufacturers.
"Mobile device manufacturers and carriers continue to look for ways to innovate," said Corbyn Munnik, CEO, Sliide. "Part of that journey is having a constant eye towards how end user behaviours shift. The one constant is that news drives engagement. By partnering with Taboola to bring their vast network of news within our offerings, we're making mobile a more attractive proposition for our customers through engagement and monetization, which has a direct impact on their bottom line."
Algorithmic Customer Engagment
The partnership will five Sliide customer access to Taboola’s AI-powered vertical scrolling feed which replicates the experience of scrolling through social media networks and provides targeted article and video content to keep visitors engaged.
Taboola partners with over 9,000 digital properties, including CNBC NBC News and The Independent, to drive monetisation and user engagement. The company said it reached over 500mn daily active users, with its offering used by over 13,000 advertisers.