Synthflow AI and 8x8 have announced a strategic partnership that will bring Synthflow's agentic AI platform into the 8x8 Contact Center, automating self-service and enhancing agent support across voice, chat, and digital channels.
The integration drops Synthflow's AI agents directly into the 8x8 Contact Center environment, giving joint customers the ability to automate conversations across calls, chat, and digital channels.
Crucially, the setup requires no developer support, a point that will particularly appeal to contact center leaders who have watched previous AI rollouts get swallowed up by months of implementation work.
In the official release, Synthflow references a study be Strait Research that predicts that the global voice AI market is expected to reach $54 billion by 2033.
For Hakob Astabatsyan, CEO of Synthflow, the scale of that market opportunity is backed by real deployment data.
In a discussion with CX Today, he said:
“Having handled over 65 million voice interactions, we've seen firsthand the significant impact that transformative AI has on businesses in driving efficiency, satisfaction, and lowering costs.”
On the 8x8 side, Victor Belfor, Global Vice President of Business Development and Strategic Partnerships, pointed to shifting consumer expectations as the driving force behind the deal.
“As consumers become increasingly comfortable engaging with AI agents, it's vital that our customers recognize this channel as a priority for seamless, effective customer engagement,” he said.
“By partnering with Synthflow, we're providing joint customers with the modern capabilities they need to help improve their satisfaction scores and quickly implement advanced voice automation.”
Beyond Deflection
What Synthflow is pitching here goes further than most contact center AI announcements tend to.
The company is not positioning itself as just a first-line triage tool that handles the easy stuff and routes everything else to a human.
Indeed, Astabatsyan was candid about how that model falls short:
“Most of the solutions are all about deflection. It's like first line of contact and then transferring to humans.”
He pointed to customers who have deployed Synthflow agents handling conversations that regularly run past 30 minutes, working through complex, multi-step cases without any handoff.
That capability is built on memory. Synthflow's agents can retain context across interactions over time, not just within a single call.
In practice, that means an AI agent can follow up with a customer several days later, pick up where the last interaction left off, update systems in the background, and resolve a case end-to-end.