Sprinklr has landed a megadeal with BT, which will implement its unified customer experience management (Unified-CXM) platform.
In doing so, the global telecom aims to better inform, support, and power new customer service initiatives.
Unfortunately, Sprinklr cannot share more information at this time. But, as the Unified-CXM platform houses Sprinklr Service, Marketing, Insights, and Social suites, the deal is likely to represent another massive CX win.
"I believe we are on the digital edge of a very exciting future for Unified-CXM," added Ragy Thomas, Founder and CEO of Sprinklr.
"Sprinklr has a tremendous opportunity to partner with iconic brands like BT who are at the forefront of using AI for exceptional customer experience.
We are thrilled to be working together and look forward to helping BT spark innovation and provide unforgettable customer experiences with Sprinklr's AI-powered Unified-CXM platform.
The announcement follows Sprinklr's 40,000-Seat CCaaS megadeal with Deutsche Telekom – which CX Today revealed in September 2023.
With the BT deal also including Sprinklr Service, the vendor is winning massive contracts in the telco sector that seldom go to CCaaS providers so new to the space.
Indeed, Sprinklr only entered the market in 2022. Yet, since then, it has sunk significant funds into contact center innovation, released hundreds of new CCaaS capabilities, and emerged as a market disruptor.
Most recently, the vendor embedded "Conversational AI+" into Sprinklr Service to simplify how contact centers design, optimize, and deploy virtual agents across all support channels.
In this example, Sprinklr leverages its Magic-Quadrant-recognized virtual agent tech, pulling together disparate CX solutions to drive innovation and inspire collaboration.
As such, the innovation exemplifies Sprinklr’s ambition to remove contact center silos, unify customer experience function, and support teams in proactively addressing customer issues.