Sprinkr has released its latest offering - "Sprinklr AI+" in beta, which promises to unify its proprietary AI with OpenAI’s generative AI.
In doing so, Sprinklr AI+ will bring new capabilities to Sprinklr's four core solutions: Sprinklr Service, Sprinklr Marketing, Sprinklr Insights, and Sprinklr Social.
Excited to make the announcement, Pavitar Singh, Chief Technology Officer at Sprinklr, stated:
Sprinklr AI+ brings this transformational technology to customer experience at the enterprise level and has the potential to revolutionize the front office for our global customers.
"For us, this is the next evolution of our AI journey to help our customers work better, faster, and more cost-effectively while preserving the level of governance, compliance, and data privacy that the most iconic brands in the world require."
As an example of how Sprinklr AI+ will help businesses "work better, faster, and more cost effectively", consider how it will enhance Sprinklr Service, the vendor’s CCaaS platform.
First, it will enable "conversation summarization" to automate post-contact processing for agents.
In doing so, it shaves seconds off every customer interaction, which – across large operations – may result in significant cost savings.
Also, Sprinklr AI+ paves the way for "call note automation". This supports agent listening skills by jotting down essential pieces of information – as the customer speaks – which they can later refer back to.
Then, there is a new "reply assistance" feature, which generates customer responses for agents handling digital conversations with only a click of the mouse.
How? Well, Sprinklr AI+ understands the context of a customer’s query, pulls relevant answers from the knowledge base, and edits these to craft intelligent customer responses.
Agents can then review, tweak, and send that response, accelerating customer conversations and ensuring a human is always in the loop.
Yet, these innovations are only the beginning. Sprinklr also suggests that – once Sprinklr AI+ moves out of beta testing – it will help automate quality scoring and sentiment analysis of contact center interactions at scale.
Moreover, the vendor promises that Sprinklr AI+ will augment its conversational AI capabilities, which Gartner recently recognized in its latest Magic Quadrant study.
The Offering Delivers "AI-Everywhere"
Sprinklr AI+ will drive innovation across Sprinklr’s CXM suite, which extends far beyond CCaaS.