Last week, Sprinklr announced Trac Pham as its new co-CEO.
Pham has been interim Chief Operating Officer since January, working closely with Ragy Thomas, the Founder and co-CEO of Sprinklr.
Now, he'll take complete control of Sprinklr's operational underbelly, allowing Thomas to fully focus on product and vision.
In this sense, they’ll work together as two halves of one brain.
"We have extremely complementary skill sets," said Thomas during the earnings call. "I love and live and breathe being in the product, talking to customers, innovating, and thinking about the future. And Trac is very good at all the things [that] have not been good.
"He has already made a solid impact in establishing a consistent operating rhythm, fostering strong alignment across our executive team, and leveraging his operational expertise to set us up for our next phase of growth.
In this new structure, we will maintain the effective collaboration that we established over the last five months and leverage our complementary skill sets to realize our shared vision for Sprinklr.
Co-CEOs Are Nothing New
Sprinklr is not the first business to adopt a co-CEO strategy. Indeed, several organizations have embraced the idea of installing people with different backgrounds as co-CEOs, hoping to attract new perspectives and skills.
Oracle, SAP, Salesforce, and Workday are just some examples from the enterprise tech space.
Yet, the strategy has had mixed success, with internal power struggles sometimes cited as an issue.
Consider when Sprinklr’s enterprise communications rival RingCentral ran with a similar concept last year: the incoming CEO, Tarek Robbiati, left after just three months.
Nevertheless, Sprinklr is enthusiastic about the co-CEO strategy, alongside the opportunity it offers to scale and pivot at a time of significant organizational change.
"Ragy and I are aligned on how our co-CEO structure can drive our success," said Pham.
What I've now experienced first-hand is a company pioneering a technical vision while the rest must catch up operationally.
"But my genuine belief in Sprinklr's mission and conviction motivated me to join the company in a permanent capacity… and – together - we are committed to delivering the best outcomes for our customers, partners, employees, and investors."
Pham is not the only C-suite arrival hoping to achieve these goals. Indeed, the CX stalwart also recently onboarded Amitabh Misra and Scott Harvey as Chief Technology Officer and Chief Customer Officer, respectively.