Sprinklr and WPP are combining their AI capabilities to launch ‘CX Live AI’, providing global clients with enhanced customer experiences (CX).
The offering builds on Sprinklr’s customer experience management platform ‘Unified-CXM’ and brings together Sprinklr’s customized and generative AI models with WPP’s AI technology.
In doing so, joint customers can design, develop, and optimize content that "reaches the right audiences."
Stephan Pretorius, CTO of WPP, believes the partnership will lead to positive results for both customers and the broader business. "Through the seamless integration of WPP's AI toolset with Sprinklr's AI+ platform, we are reshaping how brands can connect with their audiences," he said.
This partnership enhances our existing AI capabilities and enables our clients to create customer experiences across all touchpoints, further solidifying our position as a leader amidst the technology revolution that is transforming our industry.
Creating such reliable and seamless customer experiences across multiple channels is no walk in the park, and WPP suggests it is essential that companies have advanced AI tools in their arsenal.
Indeed, CX Live AI will help them better connect and understand their customers at scale, leveraging the Sprinklr Unified-CXM platform's comprehensive view of data for insights and analytics. WPP then adds the cherry on top, giving brands more ways to leverage all that information.
WPP and Sprinklr have already started collaborating on solutions with some huge mutual clients - including Coca-Cola - with some using CX Live AI to assist in its creative development and channel selection.
Furthermore, the partners will collaborate on data, analytics, and solution development for shared clients, and WPP teams will have access to priority support from Sprinklr. That includes tailored enablement programs and early access to new Sprinklr products and platform features.
WPP will also take an active role in Sprinklr’s Partner Advisory Board to help direct its product roadmap.
Ragy Thomas, CEO and Founder of Sprinklr, listed further benefits for customers: "Sprinklr and WPP serve many of the world's most iconic brands.
