Creative performance platform Spirable has released its new Creative Intelligence Suite to help marketers analyse content.
The Creative Intelligence Suite features a set of AI-powered creative tools allowing data-driven insights into creative work and their impact on customers, providing feedback on performance and ways to improve return on investment beyond guesswork.
"Great ideas that help our clients grow their business are at the heart of everything we do. Spirable's Creative Intelligence Suite provides us with an innovative and data-driven way to help our clients tell better stories in a way that impacts business outcomes. The best part is that Spirable delivers the intelligence to us clearly and concisely so we can act on it even before the campaign has launched - helping to reduce media wastage and achieve better ROI for our clients," said Jenny O'Sullivan, Head Of Digital Media at McCann Manchester, a Spirable customer.
The solution is embedded within the wider Spirable platform, among the features of which are the automatic creation and distribution of tailored video advertisements across social, programmatic and CRM channels – based on data such as location, pricing and weather.
The Creative Intelligence Suite includes three primary components: