Sonata Software gas developed CXe, a customer experience management solution.
The global IT services and technology solutions company have developed the offering using the 'Platformation' approach, which is their framework for digital transformation and is designed for clients across the globe looking for end-to-end CX solutions post-pandemic.
Srikar Reddy, MD & CEO of Sonata Software, said: ''Notwithstanding evolving customer habits post the pandemic, the basics of ensuring great CX remains the same. Listening intently to your customer & acting on the feedback. A well thought out CX programme involves understanding what drives great customer experience across the customer journey and customer life cycle, using the insights to design great CX programDeveloped using company’s ‘Platformation’ approachmes.
"A well thought through CX measurement programme is critical to ensure the effectiveness of the CX programs. The different components of CX measurement are interrelated & a combination of Mystery audit, mystery shopping & integrated to aVOC programme thru a common data platform equip you with the basic tools to make sure your customers are getting a consistent and great CX."