Sprinklr has announced that it will be a supporting partner of Snapchat’s Public Profiles for Businesses solution.
The CX management specialist is the first partner to assists brands in managing all organic and paid Snapchat content via its unified, AI-powered platform, Sprinklr Marketing.
Public Profiles will allow brands to publish Snapchat stories and Spotlight content, as well as boosting organic content with ads – all from within Sprinklr’s platform.
The companies believe that this feature will help save time, reduce costs, mitigate risk, and garner deeper insights.
Moreover, the tech firms also outlined how the collaboration will be crucial in allowing brands to enhance audience engagement among Gen Z and Millennials: the two most popular users of Snapchat.
In discussing the announcement, Patrick Harris – President of Americas at Snap Inc –described his company as a “natural fit” for brands looking to improve their CX offerings:
“Snapchat is a platform designed around authentic connections with your real friends and family. This type of environment is a natural fit for brands looking to build customer loyalty, and we’re committed to making it easier for brands to be part of our community.
This expanded partnership with Sprinklr will enhance our ability to help brands find success on Snapchat. We look forward to driving awareness, engagement, and meaningful business results.
Let’s take a closer look at how these additional features will benefit users.
Snapchat Public Profiles
In essence, the partnership will provide brands with a permanent Public Profile on Snapchat where they can be publicly discovered, grow a subscriber base, attract new customers, and sell products.
While the collaboration between the two companies has enabled brands to manage Snapchat Ads within the Sprinklr platform since 2016, the companies have claimed that the Public Profiles feature will deliver the following additional benefits:
Save Time and Reduce Costs
Companies will have the capacity to manage publishing and reporting for multiple Public Profiles on a single platform.
Many enterprises have numerous Public Profiles for different brands, with metrics scattered across various locations; Sprinklr claims to simplify this by enabling easy content publishing and providing comprehensive visibility into performance across all brands.
