Experience management software vendor Service Management Group (SMG) has added a new capability – Dynamic Assistance – to its digital experience offering.
Dynamic Assistance combines integrations with personalisation solution provider Conversity and conversational AI technology provider Creative Virtual.
Such a capability leverages conversational AI and guided selling to identify customer needs upfront, which lets brands act accordingly and capture actionable customer feedback.
SMG Vice President of Digital Experience Chris Bosco said: “We’re excited to launch an industry-first capability that we believe will have an impact across the industries we serve.”
“Dynamic assistance was designed to help brands improve digital conversion by providing responsive assistance and real-time problem resolution for customers who experience an issue during their online shopping experience.”