Ever since Salesforce announced its acquisition of Slack, businesses everywhere have been looking forward to the introduction of new products from the combined brands. Salesforce is already well-known around the world for being the number one CRM solution, giving organisations the tools for better customer relationships. Similarly, Slack changed the world as we know it, by transforming the way we look at collaboration in a digital age.
The Slack-First Customer 360 offering is a new offering designed to leverage the benefits of both brands. According to the two companies, this service will make it easier than ever to connect employees, customers, and partners in a flow of seamless conversations, file-sharing, meetings, and data. Today, we’re going to be looking at what the Slack-First Customer 360 product can do.
Slack-First Customer 360: Features
Slack-first Customer 360 unifies the benefits of Slack for quick and convenient communication, with Salesforce for data and insights. The result is a simple and efficient hub where teams can connect with all the communication tools, data, and apps they need to work well anywhere.
Slack Connect Functionality built into the ecosystem means you’re not limited to communicating exclusively with your internal contacts. Teams can also securely reach out to external partners, agencies, and vendors, as well as clients, all in the Slack environment. Business leaders can automate crucial processes in Slack to make them more flexible and productive. There’s also access to a host of helpful Sales tools from Salesforce. Features include:
- Digital deal rooms: Sales teams can securely collaborate over a customer or deal in Slack. Reps can access and update records on Salesforce and meeting information within Slack, and store all files and conversations in the same place
- Automated daily briefs: Quick automated briefs in slack help reps to stay focused on what matters most to their outcomes with lists of personalised daily tasks, meetings, and priority deals
- Swarming: Users can create Swarm channels for service teams to work together on more complex and high-priority cases, bringing the right external partners and employees together to solve problems fast
- Expert finder: This service helps users automatically find the right experts to add to channels based on skills and capabilities
- Intelligent AI insights: Taken from Datorama and Marketing cloud, intelligent insights can help teams act fast and keep campaigns running smoothly
- Workflow notifications: Automatic updates sent to Slack channels when changes happen in a marketing journey
- Watchlist digests: Daily updates on selected trends and metrics. Watchlists also work alongside Subscriptions for automated dashboard updates in team channels
Slack-First Customer 360: Benefits
Slack-First Customer 360 pulls Slack and Salesforce together to build an environment specifically for sales teams to improve results. With Slack, sales teams can engage with customers and partners securely in real-time, boost rep productivity with actionable insights, and automate crucial tasks. Even better, thanks to Slack Connect, it’s easy to get the extended team involved too.
According to Salesforce, the combination of Slack and Salesforce leads to up to 15% faster sales cycles on average, and 13% more closed deals. Some of the major benefits of Slack-First Customer 360 include:
