Sinch, a global leader in cloud communications for mobile customer engagement, announced that brands can now use the Sinch Conversation API to share additional information, including back-in-stock updates, product recommendations, and more with opted-in WhatsApp users in applicable regions.
Messaging platform WhatsApp is used by more than 2 billion people wordwide and has recently said how it’s working on improving the way businesses can interact and communicate with their customers. The platform will support more types of messages people can opt-in to receive, making it easier to follow up with customers outside a 24-hour window.
Developing, integrating and orchestrating conversation interactions might not be an easy task for businesses. Sinch’s longstanding WhatsApp business API expertise merged with its powerful Conversation API allow brands to confidently build and scale engaging conversations with WhatsApp users and send millions of customised messages through the app.
Eduardo Henrique, Sinch’s Chief Business Development Officer, said:
“Today, people expect to reach brands on whatever social or mobile channel they use. WhatsApp is a hugely popular channel and now businesses can directly engage in-app with users in a new way, sharing additional kinds of information and campaigns.
“Sinch had early access to these features and has led in this channel, handling high volumes of messages on behalf of customers, especially at key times like Black Friday. Brands seeking to use WhatsApp to connect with their customers can be confident that Sinch can deliver the scale, security and quality needed, while eliminating complexity.”