Digital workflow giant ServiceNow has acquired Era Software to give enterprises “unified observability at scale”.
ServiceNow said the acquisition builds on its 2021 takeover of Lightstep, which gave it a foothold in observability. ID forecasts the market will be worth more than $9bn globally by 2025.
Ben Sigelman, General Manager of ServiceNow’s Lightstep business unit, said:
“Digital transformation succeeds or fails based on unified observability.
“Together, ServiceNow and Era Software are set up to deliver a unified and seamless observability experience within one solution, designed to scale.”
A Look at the Observability Market
Analyst Gartner describes observability as the evolution of monitoring into a process that offers insight into digital business applications, speeds innovation, and enhances customer experience.
The power provided by the cloud means applications are crunching more data than ever. This data can provide invaluable insights to enterprises if interpreted correctly.
Other key players in the Observability market, based on Gartner’s Magic Quadrant, include Datadog, Dynatrace, New Relic, Honey comb and IBM. Huge tech companies that play in tangential markets also feature, including Amazon, Cisco, Microsoft, Oracle and Alibaba.
ServiceNow said that the combination of Lightstep with Era would help bring together fragmented siloes of application monitoring for DevOps teams. Ultimately, this will save businesses money because they won’t be running distributed logging applications on cloud architecture.
