SAP is launching a series of new AI-powered customer experience features to support its sales and marketing department.
Revealed in the company’s Sapphire News Guide 2024, SAP is looking to empower its agents by equipping them with tools to automate and streamline time-consuming processes.
The new features will be housed within SAP Sales Cloud, and will include a pair of predictive solutions aimed at improving sales efficiency.
The enhanced forecasting capabilities will provide companies with a deeper understanding of their revenue targets by predicting the likelihood of deals closing across an organization’s entire business portfolio.
The company’s predictive product and people recommendations, on the other hand, promises to eliminate “hours of research on the needs and preferences of potential customers” by recommending the individual who is most likely to close a specific deal, as well as predicting the product that a customer is most likely to purchase.
The sales department will also benefit from AI-powered account summaries and lead boosters, which automatically generate reports on sales prospects by compiling individual prospect details, industry business context, and relevant news.
Throughout the guide, SAP is keen to emphasize how these AI features will be deployed to save time and support the company’s sales team, a point it reiterates when discussing the account summaries:
These AI-generated reports significantly decrease the need for manual information gathering, giving salespeople more time to focus on closing deals.
So, let’s take a closer look at some of the other ways that SAP is leveraging AI to enhance its CX offerings.
SAP's Revamped CX AI Toolkit
While the above solutions are specifically designed to help with deal-closing, SAP also announced several new AI features aimed at improving the overall sales and marketing customer experience, as part of its CX AI Toolkit.
AI Shopping Assistant
Set to be generally available in the second half of the year, the solution will allow shoppers to ask questions in everyday language and receive personalized answers and product recommendations on SAP Commerce Cloud-powered sites.
The company believes that this will help consumers quickly find the products they need and enhance their overall shopping experience.
Generative AI Tool Builder
