CRM leader Salesforce has announced a new streaming service known as Salesforce+.
The company, which recently completed the landmark acquisition of Slack, said the service would feature both live and on-demand content for “every” role, industry and line of business, including live experience, podcasts and original series from Salesforce Studios.
Among the current line-up for the streaming service is:
- “Leading Through Change”, a programme focusing on how business leaders are dealing with the global pandemic
- “Connections”, focusing on how marketers connect with audiences
- “The Inflection Point”, which features personal backstories from CEOs, including those from Coca-Cola, PayPal, Honeywell, and Workday
Salesforce+ will also be customisable, allowing users to select content relevant to their role, industry or topic, such as sales, financial services or artificial intelligence.
“Over the last 18 months, we’ve had to reimagine how to succeed in the new digital-first world. We reimagined our events, shifting them to all-digital brand experiences and introduced new, relevant, original content,” said Sarah Franklin, President and Chief Marketing Officer, Salesforce.
