Salesforce has claimed it will create more than 270,000 jobs in the UK over the next four years.
Speaking at a Salesforce World Tour event in London, UK boss Zahra Bahrololoumi said the UK jobs will come as part of a pledge to create 9.3 million jobs across the Salesforce ecosystem.
“The UK is a key growth market for Salesforce, and we have built a diverse and thriving customer and partner ecosystem,” Bahrololoumi said.
“Home to some of the world’s most innovative industries and companies, it’s inspiring to see so many business leaders recognise the power of the cloud.”
Bahrololoumi said that these targets would be hit, in part, by Salesforce’s Trailheads programme, which is a free training service that gamifies the Salesforce accreditation process for individuals. The overall aim is to address the digital skills gap in the UK and beyond.
She added that many UK businesses are already addressing the lack of talent by utilising Salesforce technology, highlighting Asda, Currys and Revolut as high-profile examples.
The UKI CEO also opened up on Salesforce’s approach to hybrid work. The CRM giant has yet to mandate a return to the office for employees, with 59 percent of employees at its London headquarters coming to the office at least once a week in May.




