Salesforce has signed a definitive agreement to acquire the Point-of-Sale (POS) software vendor ‘PredictSpring’.
Describing itself as the retail POS market’s "leading omnichannel commerce platform", PredictSpring brings its unified omnichannel retail platform to the CRM giant Salesforce.
Salesforce believes that this will integrate well with its Customer 360 capabilities and increase exposure to its technology through physical shops.
Jeff Amann, EVP of Salesforce Industries, details some of the synergies that this partnership will create: “Consumers demand a retail experience that seamlessly blends physical and digital shopping.
The combined talent, resources, and innovation of Salesforce and PredictSpring will empower brands and retailers to drive frictionless and personalized engagement across all touchpoints.
Why PredictSpring?
There are a number of 'resources' and 'innovations' that Amann could be referring to within PredictSpring’s technology portfolio that makes it an attractive addition to the Salesforce team.
As a modern POS software retailer, PredictSpring provides a fast checkout service that is designed around the customer. It claims that retailers must incorporate intelligent and user-friendly technology to ‘revolutionize’ in-store operational efficiency.
On its website, PredictSpring explains how its unified retail platform can ensure that shopping experiences can use the same features as online ones, such as the same payment options, access to inventories throughout a company, customer data management technologies, and personalized recommendations.
As part of this leveling up between in-store and online technology, it enables organizations to adopt a ‘360 view’ of customer profiles, multi-tender payment management, streamlined customer experiences, and more – which resonates with Salesforce’s work within the CRM industry.
The retail software vendor also offers ‘Cloud POS’ solutions that allow staff to carry out transactions from anywhere within the shop using a mobile device.
