Salesforce has launched a scaled-down CRM, Salesforce Easy, supporting service, sales, and marketing teams.
By connecting these departments, Salesforce strives to help businesses simplify their operations. The release of the new CRM underpins this, offering clients a faster, user-friendly platform to manage customer relationships.
Building on this point in a blog, Kris Billmaier, SVP and GM of Salesforce Easy, wrote:
With the swipe of a credit card, SMBs can start seeing results fast, while larger businesses can get up and running quickly with Salesforce and then rapidly scale with the tools they need along their growth journey.
The solution also aims to pave the way for “amazing digital experiences” and help businesses piece together a complete picture of every customer.
Moreover, the vendor pledges that Salesforce Easy will accelerate time to value "for companies of all sizes and industries."
However, it seems more likely to cater to small businesses, especially with a $25 starting price and a "three-click setup."
In addition, the vendor has revealed few features at this stage. Yet, Salesforce promises to announce more “in the coming weeks and months” that will enhance its native analytics, commerce, and marketing tools.
Nevertheless, many of the already released capabilities are eye-catching. For instance, it offers Slack, Google, and Microsoft 365 integrations to enable a speedy sign-on process. Furthermore, guided onboarding will ensure the team understands ROI opportunities.
Email outreach automation is another eye-catching addition, allowing teams to spend less time crafting marketing campaigns and customer follow-ups. In this sense, it also helps to reduce costs.
