Forrester has positioned Salesforce as a Leader in The Forrester Wave: Sales Force Automation Solutions Report for Q2 of 2021.
Sales Cloud was top ranked in the Strategy category and received the evaluation’s highest possible score in the Market Presence category.
The Forrester report additionally notes that “Sales Cloud users benefit from Salesforce’s strong ecosystem.”
The Forrester report, by Kate Leggett, reads: “Salesforce leads with the broadest sales ecosystem supporting the largest client base. Salesforce continues to dominate the sales application category it defined decades ago because of its strong engagement strategy that goes beyond technology.
“Its storytelling, extended developer network, exhaustive app ecosystem, strategic services, and breadth of products appeal to large and small companies.”
Sales teams learned to adapt to unprecedented challenges this year, turning to automation, coaching tools, and virtual calls to ensure they could meet the changing expectations of their customers as in-person meetings halted.