Salesforce is continuing to tinker with Agentforce’s pricing model.
The goal remains the same: to reduce barriers to entry and get more of its 150,000+ customers on the AI agent platform.
As of May 2025, 8,000 of those customers are currently leveraging Agentforce.
Hoping to boost those numbers, Salesforce's latest move is to introduce ‘pay-as-you-go' and ‘pre-commit’ payment options.
Along with the pre-existing ‘pre-purchase’ option, Salesforce now offers three distinct ways to pay for Agentforce.
When sharing the new payment options, Bill Patterson, EVP of Corporate Strategy at Salesforce, underlined how they pave a path for "businesses of all sizes" to start testing and deploying AI agents. He said:
We’re removing the friction and lowering the barrier to entry so every company, whether they’re a long-time customer or trying Salesforce for the first time, can get started and see immediate value from digital labor with Agentforce.
The updates follow the introduction of that ‘pre-purchase’, consumption-based pricing model earlier this year.
With this, customers only pay for specific actions, each costing 20 credits or about $0.10. Businesses can purchase 100,000 credits in $500 bundles.
By introducing the model as an alternative to its previous, confusing $2 per conversation model, Salesforce provided a simpler, more flexible approach that ties costs directly to usage.
The focus on flexibility was also highlighted as a driving force behind the new payment options, with the vendor claiming that customers now have the flexibility to choose the pricing model that works for them.
Here is a closer look at the unique features of each payment model.
1. Pay-As-You-Go Pricing
Pay-as-you-go pricing is available straight away and provides customers with the opportunity to start quickly with no upfront costs. They can pay monthly based on Flex Credits consumed.
Salesforce suggests this option is particularly well-suited for running pilots, experiments, or companies dealing with fluctuating workloads.
2. Pre-Commit Pricing
Salesforce’s other new model is currently in limited release. It rewards those users who make large upfront commitments with lower rates.
The larger the commitment, the better the savings, providing users with the opportunity to boost ROI as their organizations scale.
