Salesforce has announced the Zero Copy Partner Network – a collection of tech firms committed to streamlining the way businesses access and use customer data.
With partners that include Amazon Web Services (AWS), Databricks, Google Cloud, Snowflake, and Microsoft, the Network will focus on developing zero copy integrations – providing users with a "secure and cost-effective way to connect and take action on all of their data."
Salesforce claims that zero copy integrations will eliminate the need for tailored integrations and complicated data pipelines when transferring data between Salesforce and external data warehouses, and vice versa.
Instead, users will have access to a "more efficient, secure, and user-friendly way to connect data to business applications."
In discussing the news, Brian Millham – President and Chief Operating Officer at Salesforce – emphasized the ability of zero copy integrations to “unlock the power” of customer data:
“In today’s digital landscape, companies struggle with islands of data spread across various systems.
With this global ecosystem of partners, companies can access all of their data, no matter where it resides, and unlock the power of all of that data within Salesforce – creating more personalized customer interactions and establishing a foundation for trusted AI, in less time and at lower cost.
The integrations will exist within Salesforce Data Cloud, encouraging businesses to interact and action their data across the Salesforce Einstein 1 Platform.
So, let’s take a closer look at some of the features of zero copy integrations and why Salesforce believes they are needed.
The How and the Why
Let’s start with the why.
According to a Salesforce study, 80% of business leaders struggle with data fragmentation and silos, which restricts them from having a full understanding of the customer journey.
For Salesforce, by implementing zero copy integrations into its Data Cloud, users are granted access to a 360-degree view of their customers’ data.
Enabling organizations to maintain their data in its original location while integrating metadata allows users to fully maximize the potential of the data – resulting in “harmonization, unification, and a comprehensive view of the customer.”
Now for the how.
