Salesforce has released a Composable Storefront that sits within its Commerce Cloud platform.
The solution primarily stands out for two reasons. First, as a "composable solution," it offers the building blocks for companies to choose and assemble to their ideal commerce experiences and meet specific requirements.
Secondly, the commerce solution splits into two distinct parts: the front end and the back end. As such, companies can quickly customize their online storefront without disrupting the buying journey.
By splitting commerce into two, Salesforce brings its vision of "headless commerce" to life, claiming that the solution offers CX teams the ability "build whatever and however they want."
However, the vendor has also introduced pre-built packages with oven-ready use cases. These include integrations, pricing, and "implementation accelerators" that sit inside the Commerce Cloud.
Sharing his thoughts, Scot Gillespie, General Manager of Salesforce Commerce Cloud, added:
With customers expecting both engaging and seamless eCommerce experiences, headless architecture can help online retailers build and implement site changes with speed and agility.
Such speech and agility are pivotal in keeping up with evolving customer preferences.
Indeed, 77 percent of commerce teams - which have switched to a headless architecture - claim they can now advance the buying journey faster, as per a recent Salesforce State of Commerce Report.
Of course, many will worry about the costs of implementing a headless commerce strategy. However, Salesforce promises that companies can do so without risking overheads and tricky development problems.
Building on this point, Gillespie stated: