As macroeconomic uncertainty continues, Salesforce is focusing its innovation on helping businesses do more with less.
Such a trend became evident when it released a CRM Lite in August. Now, it is offering a new "Automation Everywhere Bundle."
The package will allow businesses to streamline cross-department processes, enable end-to-end workflow orchestration, and embed data anywhere.
In making this package generally available, Salesforce hopes to help businesses cut costs.
Promoting its possible benefits, David Schmaier, President and CPO at Salesforce, said:
Automation – an integral part of the Salesforce Customer 360 – allows customers to receive highly personalized service across channels, and enables teams to boost productivity, better collaborate across the business, and focus their time on the highest value activities.
The new offering comprises of three elements: MuleSoft Composer, RPA, and its Anypoint Platform.
Composer offers a selection of pre-built connectors between enterprise apps, unlocking data and allowing businesses to automate event-based workflows.
MuleSoft RPA brings together more enterprise systems – whether legacy or SaaS – integrating the flow of work. It is also particularly good at processing documents and images while skimming unstructured data from various media.
Finally, its Anypoint platform provides API management, strengthening integrations and bringing "composability, governance, and monitoring" to automation.
In combining these solutions, Salesforce hopes to allow its customers to achieve end-to-end automation at scale.
Thankfully, each complements the other, as highlighted in the video below.
