Salesforce Inks Agreement to Acquire Airkit.ai

In the world of Generative AI, it’s clear we need new types of experiences that provide opportunities to transform the engagement experience.

At Airkit.ai, we’ve been doing this since our inception and view Salesforce, the customer company, as a perfect fit for Airkit.ai, the experience company.

Furthermore, Airkit.ai also plays a key role as a Salesforce AppExchange partner and Venture portfolio company.

As the acquisition proceeds, Salesforce is expected to welcome Airkit.ai staff and personnel following the full merger set to take place in the second half of the fiscal year 20224

What Airkit.ai Brings to the Table

Firstly, the acquisition sets a precedent for Salesforce's CRM capabilities. By leveraging Airkit.ai's low and no-code tools, the company can go deeper in supporting greater digital-first business transformations.

This is becoming an increasingly important priority for many businesses as they link their operations with more intricate customer expectations.

However, the two traditional digital automation approaches have posed significant obstacles to this:

1. The 'Do it Yourself' approach - This provides flexibility. Yet, many IT teams struggle with backlogged projects, leading them to fail to high-level specifications.
2. Harnessing legacy tools - This offers rapid development speed. However, there are large trade-offs in production-grade quality and vital enterprise features.

Airkit's customer engagement platform helps secure these benefits without the drawbacks - and in recent months, it has harnessed GenAI to take its offering to the next level.

Indeed, following the firm's rebranding to Airkit.ai, it released its GPT-4-powered platform. With the innovative solution, enterprises can build chatbots for customer service uses.

Currently, OpenTable, ShipBob, and others use it to create such chatbots to tackle customer queries on product information, refunds, and other key data.