Today, Salesforce debuted Slack Sales Elevate, a platform for improving sales agent productivity by allowing them to leverage real-time data natively via the workplace collaboration platform Slack.
Slack Sales Elevate centralizes customer information to simplify sales processes and admin requirements, allowing sales agents to update their workplace pipeline and react to notifications without leaving the application.
Salesforce is introducing the new service ready for general availability today.
Moreover, via the new service, Salesforce end-users can leverage the latest features via Slack, such as sales home, account updates, automation opportunities, and pre-built templates.
Rob Seaman, SVP of Product at Slack, added:
Bringing Sales Cloud into Slack and providing new sales productivity tools and automations in Slack helps sellers save time and access the right people and information to make better decisions. A Slack-based approach to selling will make it easier than ever for Sales Cloud customers to focus on the work that matters: working with customers and closing deals.
Salesforce notes that Slack Sales Elevate leverages the firm’s rich data assets to boost the operational effectiveness of sales teams at all levels - “from reps to managers,” remarks the firm.
Additionally, CX teams who use Slack Sales Elevate can drive revenue and meet customer expectations. The platform offers “State of Sales Reports,” which displays agent data and resources which reduce “cumbersome” sales processes.
According to Salesforce, more than 70 percent of agents spend time on non-sales-related tasks, a problem that Slack Sales Elevate can solve.
Irwin Lazar, President and Principal Analyst, explained:
Metrigy research shows that the vast majority of companies with the highest ROI for their team collaboration spend view their team collaboration apps as a hub for work. Integrating data and collaboration, as Slack Sales Elevate does for sales management, offers tremendous opportunity to improve productivity and increase sales rates by allowing sales people and their managers to integrate their activities in a single location, across desktop and mobile devices, without the need to move between apps to manage opportunities.
New Features, New Opportunities
As expected, Salesforce is greatly empowering its clients with various features that continue to assist sales teams in completing tasks.
The service introduces a new personalized sales home feature to Salesforce’s customers, centralizing customer data and business insights on the Slack application.
Currently, firms such as Roku are leveraging Slack Sales Elevate to enhance the efficiency of sales operations via deep business insights.
Lauren Farber, Director of Business Operations, Roku, also added:
I am thrilled for the future of Salesforce, housed in Slack. Sales Slack Elevate brings CRM to a system Sales already knows and loves. It weaves all their work within a user-friendly platform, making pipeline management and actionable business insights infinitely more accessible and efficient! Can’t wait to see what’s next.
Additionally, Slack Sales Elevate comes with KPIs that track company-wide goal progress with a synchronized hub that distributes real-time data across a team.
