Salesforce is the number one CRM provider in the world, according to a recent study conducted by the International Data Corporation (IDC).
Celebrating its 11th consecutive year at the top of the charts, Salesforce boasts a record that Ed Sheeran would be proud of.
The report revealed that for 2023, Salesforce had a market share of 21.7% – over three times the size of Microsoft (5.9%) in second place, and more than the combined total of its nearest four competitors.
Oracle (4.4%), SAP (3.5%), and Adobe (3.4%) all failed to crack the five percent mark, with the graph below highlighting Salesforce’s dominance in the sector:
[caption id="attachment_59858" align="aligncenter" width="971"]
Source: IDC 2024 Worldwide Semiannual Software Tracker[/caption]
In discussing another successful showing for his company, David Schmaier – President and Chief Product Officer at Salesforce – commented:
Salesforce earning the #1 rank globally once again underscores our unwavering commitment to helping our customers connect with their customers in a whole new way.
“As we push the boundaries of what’s possible with CRM, AI, data, and trust on the Einstein 1 Platform, Salesforce is well positioned to lead the industry through this AI innovation cycle – delivering far greater productivity, stronger relationships with customers, and optimized daily workflows and processes for companies around the world.”
The results form part of IDC’s Worldwide Semiannual Software Tracker, which forecasts the development of software companies across 52 geographies and 79 discrete software market segments.
As well as claiming top spot in the worldwide CRM provider category, Salesforce was also named the number one market share leader in North America, Latin America, Western Europe, and Asia-Pacific (including Japan).
Other notable triumphs included being ranked first in the following areas: Sales for the 12th year, Customer Service for the 11th year, and Marketing for the fifth year.
So, what exactly is the secret to Salesforce’s success? And were there any surprise omissions from the top five?
Lessons from the King
As mentioned in the above comments by Schmaier, Salesforce’s Einstein 1 Platform has been a key factor in the company’s recent success.
A relaunch of the original Salesforce Platform, the Einstein 1 was announced in September of last year under the tagline “A Trusted AI Platform for Customer Companies.”
The solution consolidates all of the vendor's CRM and Einstein apps, Data Cloud, and more.
In addition, despite being low-code, it is also an open platform – supporting various data, LLM, and independent software vendors.
