Salesforce continues to bet big on agentic AI, announcing the acquisition of Convergence.ai and advancements to its Agentforce pricing model.
The one-two agentic AI combo comes as Salesforce looks to build momentum around Agentforce, with the company considering new strategies to make its platform more desirable and accessible to its broader customer base.
Take the acquisition, for example, Convergence.ai specializes in building AI agents that handle complex, human-like tasks in digital environments.
The company’s tech allows AI agents to navigate dynamic interfaces and adapt in real time to challenges such as pop-ups and errors to complete multi-step workflows.
The vendor also has expertise in AI agent design, autonomous task execution, and adaptive system development, which Salesforce believes will help to create cutting-edge agents that are equipped to handle increasingly sophisticated workflows.
In discussing the news, Adam Evans, EVP and GM of Salesforce AI Platform, commented:
"The next wave of customer interaction and employee productivity will be driven by highly capable AI agents that can navigate the complexities of today’s digital work.
Convergence.ai’s innovative approach to building adaptive, intelligent agents is incredibly impressive.
"We are thrilled to welcome their talented team to Salesforce, and we look forward to their contributions in helping Agentforce deliver AI that truly transforms how work gets done."
New Pricing Promises
With the Convergence.ai deal not predicted to close until the second quarter of Salesforce’s fiscal year 2026, its new pricing model will roll out much faster.
Despite heralding Agentforce’s unprecedented growth during an earnings call back in February, where it was revealed that Salesforce had closed 5,000 Agentforce deals in five months, the decision to introduce a new pricing system suggests that the company is not content with the current uptake of the platform.
Indeed, 5,000 is just a small percentage of the 150,000 customers Salesforce has overall.
Its previous pricing model is likely a large part of the slower-than-anticipated uptake, with Salesforce pricing it as $2 per conversation.
That caused confusion as to what a "conversation" constituted. It also seemed a little pricey for many agentic AI use cases.
Yet, in fairness to Salesforce, pricing agentic AI is something that all enterprise technology giants are wrestling with.
Now, it may have found a simpler solution, introducing a new 'Flex Credits' pricing system.
Flex Credits is a consumption-based pricing model that offers greater flexibility by tying costs directly to results.
Customers only pay for specific Agentforce actions, each costing 20 credits (or $0.10 per action), with Flex Credits sold in packs of 100,000 for $500.
