Salesfloor has completed its acquisition of Automat, the company that uses AI to personalise eCommerce experiences and meet the unique needs of its clients.
Offering retail sales automation and conversational AI, the platform understands every customer. As such, it powers guided shopping experiences and product recommendations.
These capabilities will further strengthen the Salesfloor proposition with its unique mix of tools, which will sit in the hands of store associates who use Salesfloor to engage with customers.
By redefining the role of store associates, the Salesfloor platform allows customers to shop online and receive support from their favourite in-store associate anywhere, across any channel.
Of course, such an application increases in-store associate productivity. But it also enables employees to build more meaningful relationships with customers. Automat AI will further these relationships, driving up customer loyalty.
Excited by the latest development to this unique proposition, Oscar Sachs, CEO of Salesfloor, says:
Through this exciting acquisition, we are able to provide a mix of human store associates and AI-assisted capabilities to optimize the shopping experience.
"The ability to leverage automation technology allows for a more personalized, targeted and efficient shopping experience for the customer, while also optimizing the use of store associate’s valuable time – ultimately, to the benefit of retailers," concludes Sachs.
Consider how such a shopping experience may now look. After browsing in-store, “on the fence” customers can continue their shopping experience online. There, they may engage with the same associate that they have previously spoken to.