Sabio Group, the digital customer experience (CX) transformation specialist, has announced the appointment of Inaki Blanco, the new Head of Professional Services in Spain, strengthening their operations in that country.
Having spent more than two decades working for some of the largest communications firms in the world including Telefonica, BT and Vodafone, Blanco will oversee Sabio’s Professional Services operations across the country, including the management of nearly 120 Consultants, Delivery Engineers and Project Managers.
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Inaki Blanco[/caption]
The announcement comes as Sabio prepares for a period of growth across its Spanish operations, having earmarked 15-20 new roles across the country in 2022.
“In a roundabout way I have been on the periphery of the Sabio eco-system in some form or another having worked with lots of our current partners and customers during my career,” said Inaki. “So it is great to finally be a part of the Sabio family in an official capacity.
“Personally, my time working with contact centres and within the contact centre industry was extremely enjoyable. The industry has two main aspects which attracted me to it; customer experience and digital transformation is huge for large enterprises at the moment and is an essential and critical part of many companies’ operations. Secondly, the breadth of technologies that cover the contact centre industry is vast, and growing and, for me, with my technical and software background, this was very appealing.
“Dealing with multimedia systems, communications, bots, natural language processing and software development is a passion of mine and something that really excites me. All of that tech and capability is covered within Sabio’s CX portfolio, and it is difficult to find another industry that involves such a breadth of technologies.”
He added:
“I believe my knowledge and understanding of the industry, and my passion for all things technical and software related within it, will be extremely beneficial in my role managing Sabio’s Professional Services operations across Spain.”
Inaki joins Sabio having spent his career in technical and software-related roles across Europe for over two decades.

