European CX provider Sabio Group has acquired makepositive, a British Salesforce consulting partner, with the aim of shifting focus to CRM.
Makepositive was founded in 2003 and has offices in London and Manchester. It also has a site being developed in India.
Sabio Group’s CEO, Jonathan Gale said: "With AI and conversational technologies now handling many routine CX enquiries, contact centre advisors handle a greater proportion of complex customer interactions. This has introduced more complexity on the advisor desktop, increasing the need for assistive Human Service solutions that offer true real-time digital support for advisors.
"Salesforce is a driving force in this space as traditional Contact Centre technologies merge with the Customer Engagement Centre market. Acquiring makepositive and bringing its proven design, implementation and maintenance skills across multiple Salesforce clouds into Sabio Group is an important and timely move."
Makepositive’s CEO, Mark Richards added: "In Sabio Group we have found a new, exciting home and, with access to Sabio’s resources, we will be able to accelerate our mission to deliver digital transformations for our customers.
"There’s a great connection and cultural fit between the two organisations."
Leon Mangan, Salesforce’s Senior Vice President Alliances & Channels for EMEA & LATAM, said: "Salesforce is investing for growth in the UK, and our partner ecosystem is an essential driving force behind this. It’s great that makepositive, a leading UK Salesforce consulting partner, is taking its business forward to the next level as part of the Sabio Group. We look forward to their continued success in the dynamic CRM Customer Engagement Centre space."
