The ongoing migration of IT systems into the Cloud, further accelerated by the shift to homeworking, has been a key trend driving growth in the field, alongside increased business appetite for software that improves customer engagement and the move towards non-voice communications.
As a result, an award-winning provider of omnichannel cloud contact centre solutions, has today announced a multi-million pound investment from BGF, the UK’s most active investor in growth economy businesses, along with flexible financing from NatWest’s Growth Capital Fund to fuel continued product innovation and business growth.
Cirrus provides cloud-based contact centre software to private and public sector organisations looking to digitalise their customer service operations. The business has seen continued growth across the UK and North America making it one of the leading Contact Centre as a Service (CCaaS) platforms.
Headquartered in Epsom, Surrey, Cirrus’ solutions allow businesses to interact with their customers across a wide range of digital channels including email, video, messaging and social media in addition to traditional voice. All customer communications, regardless of channel, are aggregated into a single view which gives the contact centre agent the full picture of customer contacts and promotes a quick and efficient response.
This software has been shown to transform contact centre operations by reducing waiting and issue resolution times, increasing customer satisfaction and drastically reducing costs. Cirrus’ client base spans a broad range of sectors including finance, logistics, government, travel and retail. BGF’s investment will be used to grow the company’s sales teams in order to expand its network of channel partners, building on the already highly successful relationship with Gamma Telecom.