Enterprise feedback platform provider Qualtrics has released new solutions to combine consumer feedback about online interactions with digital analytics - in order to increase conversion.
The company focuses on “experience management”, offering ways for companies to leverage the feedback of employees and customers to design and improve products and experiences.
"As the volume of digital transactions increases, the competition for loyal consumers has never been higher," said Jay Choi, Chief Product Officer at Qualtrics. "Organisations need to design both memorable, personalised experiences that consumers want, based on a 360 view of their feedback and behaviours in order to build lasting customer and brand loyalty."
Quickening the Pace of Digital Transformation
Qualtrics emphasised that the acceleration of digital transformation thanks to the ongoing COVID-19 pandemic meant that delivering digital experiences that customers wanted was now a priority. According to a study carried out by the Qualtrics XM Institute, more than 75% of over 17,000 global consumers embarked upon new digital activities over the past year, including such activities as ordering groceries, online learning, and receiving medical advice.