Enterprise feedback platform provider Qualtrics has announced a new product for uncovering insights into the experience of employees.
The company focuses on "experience management”, offering ways for companies to leverage the feedback of employees and customers to design and improver products and experiences.
Spotlight Insights is intended for use by HR teams and leaders, providing real-time feedback in order to quickly identify areas for improvement – rather than requiring time-intensive filtering of feedback data.
"The key to employee engagement is listening and acting. At ATB Financial we want the voice of our team members to be heard throughout the organization," said Simon Davies, Senior Research Manager, ATB Financial, a Qualtrics customer. "With Qualtrics and Spotlight Insights we are starting to quickly identify where our team members want to see changes, leveraging focus area top opportunities, and then taking deeper actions to identify specific target segments where insights present the greatest impact."
According to Qualtrics, 92% of employees say feedback is important to them, but only 7% say their organisation takes action on the feedback they give – a problem which Spotlight Insights is designed to remedy.
The Power of Listening
The solution bypasses the glut of employee feedback data, Spotlight Insights targets promising areas of improvement such as diversity and inclusion, manager effectiveness, and communication from leadership, which may lead to drops in employee engagement and perception gaps.